Veja + Études Studio

The Veja + Études Studio collaboration embodies the Parisian brand's contemporary style and spirit of experimentation. The two brands team up to reimagine the Fitz Roy model, inspired by trekking and the outdoors. The pair is clad in stunning mineral grey hues, paying tribute to the breathtaking landscapes of the Vercors Massif that’s dear to Études Studios’ founders.

The shoe features geometric patterns reminiscent of towering mountains, with a striking contrast between the distinctive V of VEJA and the elegant É of Études. Embellished with Études' signature blue, this innovative collaboration seamlessly blends the unique aesthetics of both brands. The visual campaign shot by Thomas Rousset at the Parisian tour Montparnasse captures the transformation of a passionate climber's ordinary workday into a moment of playful madness. Through unconventional poses and playful gestures, the VEJA x Études collaboration comes to life.